Andrew Richardson quit his job and started a new company in his parents-in-law’s basement.
His vision wasn’t just to start his own business, it was to build something great—a culture that would lift others and improve their lives. Edge Pest Control was born on October 8, 2008.
Denver opened it’s doors for business in 2009—the lowest point of our economy’s recession.
We didn’t have much our first year—we slept in the same room with mattresses on the floor, and had only a couple of desks and folding chairs. However, we worked long hours and were able to generate $606,000 our first year without any outside investors.Our first check
Our first service...in the middle of nowhere
Andrew was out getting a part for one of our pumps. While in line started up a conversation with a guy who had a house out in the middle of rural Colorado, and a RV that was infested with mice. Andrew sold him, and made the long drive to the property to perform our very first service and collect much needed revenue to keep us afloat.
We were determined to succeed
We continued to work long, hard hours to make Edge successful. We insisted on not looking to take outside investments, and that decision would shape the outcome of our company.
We started to make some upgrades
After a year, we had a little more money that allowed us to upgrade to a nicer desk, a couple of extra trucks, and some new uniforms. Even though we were still pulling ourselves up by our bootstraps, there were a lot of exciting things to look forward to.
We set up a corporate office
We bought an office space in Provo, Utah and set up our corporate office. We now had a headquarters where we could manage and run our different branches.
As we grew, we continued to develop our culture of focusing on others and improving their lives.
For the second year in a row, Edge expanded it’s operation and opened a new branch.
With successful summers in both our new markets, Kansas and Austin, Edge opened up the Utah branch, while welcoming on new partners and managers.
The first desire chart was created in 2012 to help connect our goals to our motivations.
We updated our branding and switched from trucks to Ford Transits
We brough our brand development and design in-house, and updated our logo and upgraded our fleet from trucks to Ford Transits, which set the standard in the industry.
Tim Richardson and Jake Dupaix joined us, which was soon followed by the founding of eNex Solutions and eNex Support.eNex Solutions and eNex Support began and a new eNex van was created.
As part of our vision, we created E Entities which was the parent company of Edge, eNex Solutions, and eNex Support.
eNexus was released, which was the predecessor to Pestmate.
After a year of development, we released eNexus for company use. We also released eIuvo for the operations team, and eVisus for the Sales Reps. These aps ran on the ipad and were connected to eNexus.
With the success of our branches, it was time to expand again.
The Portland branch was opened in 2014 by brothers Kyle and Bryce Cayton. The branch’s first summer was a huge success.
We outgrew our walls and expanded to multiple levels in our complex.
At the end of 2014 we expended Edge from the second floor to a newly-remodled third floor. We were quickly outgrowing the walls and it would soon be time for a move to a larger space.
We added in-house media production to help spread our message.
Lawn Care was added in select areas as our first additional service type next to Pest Control.
We rebranded eNexus as PestMate, and released it commercially.
PestMate made a huge splash at PestWorld in 2015. We were well-received by pest control companies, and the impact we made allowed us to make great connections and prepare us for future growth
Andrew, along with other execs, moved from Edge to lead eNex and focus their efforts on building PestMate.
Door-to-door marketing continued to break records and propel growth.
We made the Inc. 5000 for the first time.
With a 253% 3-year growth, we made the Inc. 5000 with a ranking of 1605. This was a huge accomplishment and a reflection of the great people who made it happen.
Our first vision day was held in 2016
Our company held its inaugural Vision Day, setting landmark goals including 5-6 new branches, 500 employees, and $50 million in revenue by 2019. This was the first step in re-focusing our efforts toward Edge.
Andrew rejoins Edge
After some evaluation of where we were as a company, we decided that to get where we want to be, we would need to focus on building Edge. Andrew and the other execs retained their previous positions with Edge and began the push to make Edge a $50 Millon company by 2019.
Vision Day Highlights
EY of the Year
Edge partnered with BYU
Edge became the premier sponsor for Brigham Young University’s (BYU) Athletics program, establishing ourselves as a household name, and positioning ourselves to be a top recruiter in the summer-sales industry.
The new Edge Culture Curriculum began development with new videos and other materials to strengthen our culture.
We made some great accomplishments and won many awards in 2016
The Edge brand unification project
In order to create a more cohesive brand, we made several updates and changes. We updated many of our practices and guidlines with our departments, outlined in our newly-created handbooks. We added a “Left and Bless” logo as well as created a new wrap for our vans.
Mosquito Control and Premium Rodent were added in select areas in addition to the existing services.
Edge moves to a new building
We were too big for the space we were in, so after doing the research and weighing the options, we found a new place to call home. The new building not only gave us room to grow, but it had great facilities and was a fantastic platform to grow our brand.
Vision Day 2017 Highlights
We made some additional adjustments and updates to our visual brand.
The Edge logo was updated to include our flat Edge Green color, as we did away with the 3d versions we used previously. We also updated our van wraps to further separate ourselves from the competition.
Thanks to the hard work and dedication of all our employees, we continued to grow and accomplish great things.
Hurricane Harvey Relief Project
More edits to our visual brand
For various reasons, we decided to remove the tagline “The Service Company”. As our brand recognition grows, the shorter and more simple our logo is, the more memorable our brand becomes.